Truth Social, is exploring the launch of a utility token to power payments and engagement within its expanding content platform, Truth+.
Author: Sahil Thakur
Trump Media & Technology Group (TMTG), the parent company of Truth Social, is exploring the launch of a utility token and digital wallet to power payments and engagement within its expanding content platform, Truth+. The proposal was disclosed in a letter to shareholders by CEO Devin Nunes, signaling a broader shift toward blockchain integration within the Trump-aligned media empire.
The utility token would initially allow users to pay for subscriptions on Truth+, the company’s upcoming streaming platform. Over time, the token could be used for a wider range of services across the “Truth ecosphere” — a digital media and financial ecosystem that includes Truth Social and Truth.Fi, the group’s fintech arm.
“We’re exploring the introduction of a utility token within a Truth digital wallet,” wrote Nunes, “that can be used to pay for Truth+ subscription costs, and later be applied to other products and services.”
Truth.Fi and the Future of ETFs
Alongside the token plan, Trump Media reiterated its intention to launch two new financial products this year through Truth.Fi — including customizable exchange-traded funds (ETFs) that blend traditional equities with crypto assets.
The letter confirmed ongoing partnerships with Crypto.com and Yorkville America Digital, aligning with previous reports that Truth.Fi aims to build ETFs tailored for politically aligned and crypto-savvy investors.
To fund these initiatives, Trump Media plans to tap into up to $250 million in company assets, including Bitcoin holdings, other cryptocurrencies, and crypto-related securities. These assets are expected to be custodied by Charles Schwab, highlighting the firm’s move toward integrating institutional-grade financial infrastructure.
TMTG, which became a publicly traded company in March 2024 under the ticker DJT, once reached a valuation of nearly $8 billion. At press time, its market capitalization sits at over $5.5 billion.
The crypto pivot aligns with Donald Trump’s increasingly pro-digital asset stance since returning to office. His administration has taken several high-profile crypto-friendly actions:
The Trump brand has also become a staple of the meme coin economy. A recent announcement from the Official Trump token project revealed plans for an exclusive dinner with President Trump for its top 220 holders. Tron founder Justin Sun has reportedly secured the top wallet position.
TMTG’s move could shape how social platforms adopt crypto — not just for payments, but for platform-level engagement, rewards, and investment.
For crypto investors, this may mark another example of digital assets entering mainstream media ecosystems.
For policymakers, it underscores the growing role of crypto in U.S. political strategy and digital infrastructure.
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