
Tether acquires a 10.7 percent stake in Juventus FC, becoming its second-largest shareholder. The move marks one of the first major crypto investments in a top European football club.
Author: Tanishq Bodh
June 25, 2025 — Tether, the issuer of the world’s largest stablecoin USDT, has acquired a 10.7 percent stake in Juventus Football Club, becoming the club’s second-largest shareholder after Exor NV. The stake is valued at roughly 128 million euros (about 149 million dollars), according to Bloomberg data.
This marks a rare move in European sports — one of the first cases of a crypto company becoming a major shareholder in a top-tier football club.
The stake was acquired by Tether Investments, a subsidiary of Tether, which disclosed in April that it had raised its Juventus holding to 10.7 percent. The company is now seeking a seat on the Juventus board of directors.
The club’s largest shareholder remains Exor NV, the investment arm of Italy’s Agnelli family, which has overseen Juventus for over a century.
As recently as last year, no crypto company had reached this level of influence in a major European football club. Tether’s move is expected to be closely watched across both sports and crypto finance circles.
While crypto sponsorship deals with clubs have grown common, an outright equity stake of this size is a first in Europe’s major leagues.
With the board seat request pending, it remains to be seen how Tether will influence the future strategy of Juventus, one of Serie A’s most storied clubs.
Jeremy
@Jeremybtc
@Cointelegraph wow, that’s quite interesting
🔥 NEW: Tether becomes Juventus’ second-largest shareholder, acquiring a 10.7% stake worth €128M. https://t.co/xV7sxoscbE
10:22 AM·Jun 25, 2025
Sweep
@0xSweep
@Cointelegraph interesting
🔥 NEW: Tether becomes Juventus’ second-largest shareholder, acquiring a 10.7% stake worth €128M. https://t.co/xV7sxoscbE
10:02 AM·Jun 25, 2025
The development also signals the growing financial muscle of stablecoin issuers — and could inspire other firms in the space to pursue similar cross-industry plays.
Juventus FC, founded in 1897, is Italy’s most successful football club, with 36 Serie A titles — more than any other team in Italian history.

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