Metis is teaming up with the Kiwoom Heroes of the Korean Baseball Organization for a special “Metis Partner Day” event.
Author: Sahil Thakur
The Kiwoom Heroes, a professional baseball team in the Korean Baseball Organization , have partnered with Metis, an Ethereum Layer 2 blockchain project, for a unique event called “Metis Partner Day” during their upcoming game against the Lotte Giants. The event, scheduled for July 23, 2025, at 6:30 p.m. at Gocheok Sky Dome in Seoul, will blend sports and blockchain technology to engage fans and promote Web3 concepts.
The event will feature several fan activities before and during the game. A fan participation event will take place at Gate B inside the Gocheok Sky Dome. Additionally, there will be inning events with exciting prizes such as signed baseballs from players, Metis helmet keychains, cheering towels, and portable electric fans. The event will culminate with a ceremonial first pitch thrown by Kevin Liu, co-founder of Metis.
The collaboration marks Metis as the first blockchain project to sponsor a KBO team, furthering its aim to bring blockchain and AI technologies to a broader audience in Korea. The event is designed to showcase how blockchain can integrate with mainstream sports, giving fans a unique opportunity to interact with decentralized technologies while enjoying the game.
Metis is an Ethereum Layer 2 solution focused on addressing scalability challenges by using optimistic rollup technology. This enhances transaction speed, reduces fees, and supports the development of decentralized applications. Through this sponsorship, Metis aims to promote the benefits of blockchain technology, particularly in Web3 and AI sectors.
The partnership with the Kiwoom Heroes is just the beginning. Metis plans to expand its presence in South Korea and beyond, bringing blockchain innovations into the mainstream by leveraging high-profile sports events to engage with new audiences. The company’s efforts in Asia include prior collaborations with organizations like the Busan Information Industry Promotion Agency.
For Metis, this partnership is part of a broader strategy to integrate blockchain technology into everyday life. As part of its push to educate the public about Web3, the company is using the baseball field as a platform to engage fans with blockchain-related activities. By hosting this event, Metis aims to break down barriers and make the crypto world more accessible to the general public.
Metis has already begun making waves in the blockchain space, but the partnership with Kiwoom Heroes signals a new chapter. The use of sports events for blockchain promotions is expected to gain momentum, not just in Korea, but across the globe.
Metis has emphasized that the “Partner Day” event is just the first step in a longer-term collaboration. As Metis Co-Founder Kevin Liu stated, this partnership will continue to evolve, with more promotional activities planned for the rest of the season. Fans can expect more exciting events, educational content, and blockchain-related experiences to come.
The partnership has already generated significant buzz in the crypto community, with coverage across various platforms including X (formerly Twitter), Instagram, and Binance Square. It’s a clear sign that blockchain’s role in sports is growing and will play an increasingly important role in the future.
| Crypto Project | Sport(s) / Team(s) | Period |
|---|---|---|
| Crypto.com | NBA (Crypto.com Arena), UFC, Serie A, F1, PSG, Philadelphia 76ers, CONMEBOL, FIFA 2022, PGA Showdown | 2021–present |
| Coinbase | Aston Martin F1 (sponsorship paid in USDC) | 2025–present |
| OKX | Manchester City (training kits, sleeve sponsor), McLaren F1 (car livery), LIV Golf (Majesticks GC) | 2022–2024 |
| Kraken | Williams Racing F1, Tottenham Hotspur, Atlético Madrid, RB Leipzig | 2023–present |
| Tezos | Red Bull Racing F1, New York Mets, Manchester United | 2021–2022+ |
| Bybit | Natus Vincere, Astralis (esports), Argentina national football team, Red Bull Racing F1 | 2021–2024 |
| Zytara Labs / DigitalBits | Inter Milan, AS Roma | 2021–2022 |
| WhaleFin | Atlético Madrid, Chelsea (sleeve sponsor) | 2022 |
| Tether | Juventus (stakeholder) | — |
| Dogecoin | Watford FC (sleeve sponsor) | 2021–2022 |
| Chiliz | Juventus, FC Barcelona (fan token platform) | — |
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