Global cryptocurrency exchange LBank announced a multi-year sponsorship with the Argentina Football Association (AFA).
Author: Sahil Thakur
29th September 2025 – Global cryptocurrency exchange LBank announced a multi-year sponsorship with the Argentine Football Association (AFA). The deal names LBank the official regional sponsor of the Argentina National Football Team. This partnership aims to connect the world of digital assets with global sports, capitalizing on Argentina’s recent football victories.
Argentina, the reigning 2022 FIFA World Cup and 2024 Copa América champion, offers LBank massive exposure to a global fanbase. The exchange plans to use this reach to boost cryptocurrency education, adoption, and awareness across key regions. AFA, in turn, seeks to internationalize its brand while embracing emerging technologies.
The deal runs through the 2026 FIFA World Cup, although the specific regional scope has not been disclosed. LBank will receive branding opportunities across team assets and campaigns, while supporting crypto-focused fan engagement efforts.
Statements from LBank and AFA Leadership
Eric He, LBank’s Community Angel Officer, said the partnership showcases the company’s commitment to driving mainstream adoption through the “universal language of football.” He emphasized that Argentina’s football legacy makes it the ideal partner for LBank’s next expansion phase.
AFA representative Leandro Petersen highlighted the alignment between tradition and innovation. He described the deal as a way to continue adding value to sponsors while expanding the AFA’s global reach.
To celebrate the partnership, LBank launched a major incentive campaign. The “$100 Million Bonus Pro” campaign includes:
LBank also announced a global giveaway featuring 10 official Argentina team jerseys. Participants must follow LBank and AFA accounts on X (formerly Twitter), engage with the announcement post, and share their LBank UID.
Further campaigns are expected, including Web3 challenges, exclusive fan rewards, and co-branded events.
LBank serves over 15 million users in more than 210 countries. It handles more than $4 billion in daily trading volume, including $3.2 billion in spot trades as of late September 2025. The platform is known for its meme coin listings, with over 300 tokens available and a reputation for listing emerging projects early.
It recently launched the LBank EDGE and xStocks Zone products, further expanding its suite of offerings. Security-wise, the exchange touts a clean nine-year track record and a $100 million risk protection fund.
Broader Crypto-Football Integration Strategy
The AFA has maintained active relationships with multiple crypto sponsors in recent years, including Binance, Bybit, and XBO.com. LBank’s entry into the space adds another Web3 player to football’s growing sponsor ecosystem.
At the same time, exchanges continue to view sports partnerships as high-impact marketing channels. This trend mirrors similar deals across other sports, such as OKX with McLaren and Gate.io with Red Bull Racing.
For LBank, the collaboration is both a brand play and a strategic move toward deeper cultural relevance ahead of the 2026 World Cup.
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