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Killer Whales, the Web3-focused business reality TV show, is set to return with the first episode to debut on March 6, on X and Hello TV.
Author: Sahil Thakur
Killer Whales, the Web3-focused business reality TV show, is set to return for its second season with higher stakes, an expanded panel of judges, and a larger prize pool. The first episode will debut on March 6, 2025, on X and Hello TV, with a global premiere on Amazon Prime, Apple TV, Tubi, and Google Play in April.
Produced by HELLO Labs, CoinMarketCap, and Altcoin Daily, the show connects Web3 entrepreneurs with investors, celebrity mentors, and major industry stakeholders. With over 600 million viewers across 65 countries, Killer Whales introduces blockchain startups to mainstream audiences while providing projects with funding, exposure, and long-term support.
This season, contestants will compete for a $1.5 million incubation fund, mentorship from leading industry figures, and a $50,000 security voucher from Hacken. Projects that secure at least three out of five “Swim” votes from the judges will receive an accelerator package from CoinMarketCap.
Winners and runners-up will gain ongoing support from the HELLO Incubator, which includes media production, strategic placements, partnerships with key opinion leaders (KOLs), and access to a $100,000 value network. Participants will also enter a year-long marketing collaboration with Killer Whales stakeholders.
The panel of Whales this season includes notable Web3 figures such as:
Thread Guy will serve as the show’s host.
Sander Görtjes, CEO of HELLO Labs, emphasized the show’s role in making Web3 innovation accessible to wider audiences.
“With a significant reach and focus on high production quality, we believe this sets a new standard in the way mainstream audiences are informed and included in the growth of the Web3 industry.”
Projects on Killer Whales are judged based on key performance indicators, including monthly active users, revenue, profitability, and tokenomics. Judges also assess how well blockchain technology improves user experience, enhances security, and reduces costs.
The first season of Killer Whales received positive reviews, earning an 8.5 IMDb rating and a Certified Fresh status on Rotten Tomatoes. The show amassed 120 million social media impressions, and projects featured in Season 1 collectively raised over $10 million.
Notable success stories from Season 1 include:
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