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U.S. rapper and entrepreneur Kanye West, now known as Ye, has launched a cryptocurrency token called YZY on the Solana blockchain.
Author: Sahil Thakur
U.S. rapper and entrepreneur Kanye West, now known as Ye, has launched a cryptocurrency token called YZY on the Solana blockchain. The announcement came late Wednesday via a self-filmed video posted on his official X account.
Ye also revealed plans for a broader financial system under the banner YZY Money, which includes:
According to the project website, YZY is presented as “a concept for a new financial system, built on crypto rails,” but also carries a disclosure stating it is primarily “an expression of support and engagement” with Ye’s ideals, not a formal investment vehicle.
The launch has raised questions among observers. Some X users speculated Ye’s account may have been compromised. However, YZY also appears on West’s official website and online store as a payment option, suggesting legitimacy.
This marks a shift in Ye’s stance: earlier in 2025, he had criticized meme coins, saying they “prey on the fans with hype,” and claimed he had rejected a $2 million offer to promote a fake Ye token.
| Token | Celebrity | Launch Date | Performance Summary |
|---|---|---|---|
| $JENNER | Caitlyn Jenner | May 26, 2024 | Peaked >$40M; dropped ~68% from ATH; market cap now under $7M |
| $MOTHER | Iggy Azalea | Late May 2024 | ATH ~$0.2306; down ~87%; market cap around $28.7M |
| $DAVIDO | Davido | May 29, 2024 | Peaked over $14M; dropped to just above $1M |
| $TRUMP | Donald Trump | Jan 17, 2025 | Skyrocketed to $27B diluted; made $350M+ in fees; current holdings estimated from $93M to several billion |
| $MELANIA | Melania Trump | Jan 19, 2025 | 5000% initial surge; insiders made ~$100M; lost 90% value in days |
| $HAWK | Hailey Welch | 2024 | Collapsed from ~$500M to <$60M; alleged pump-and-dump; investor losses up to $70K |
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