Walmart’s fintech unit, OnePay, is preparing to launch crypto trading features for Bitcoin and Ether according to sources cited by CNBC.
Author: Sahil Thakur
5th October 2025 – Walmart’s fintech unit, OnePay, is preparing to launch crypto trading features for Bitcoin and Ether before the end of 2025, according to sources cited by CNBC. The move is set to strengthen its ambitions of becoming a full-fledged “super app” for digital finance.
The new feature will allow OnePay users to buy, hold, and convert Bitcoin and Ether inside the mobile app. This integration will happen through a partnership with crypto infrastructure provider Zerohash.
More importantly, users will be able to convert their crypto to cash. That cash can then be used to make purchases at Walmart stores or pay off card balances, a function that turns digital assets into working balances instead of idle holdings.
OnePay has been building toward this moment. Since its launch in 2021, the platform has added a growing set of services: savings accounts, credit and debit cards, buy now-pay later loans, and even wireless plans.
Adding crypto brings it closer to the offerings of established apps like PayPal, Venmo, and Cash App. All three already support crypto trading. OnePay’s lack of that feature had been a key gap in its portfolio.
Now, that gap is closing. If the crypto rollout succeeds, OnePay could become one of the strongest challengers in the space.
OnePay is already making waves. It is currently the fifth most-downloaded free finance app on Apple’s U.S. App Store. That puts it ahead of big names like JPMorgan Chase, Robinhood, and Chime.
What gives OnePay its edge? Distribution. The app is embedded into Walmart’s online and in-store checkout systems. This provides immediate access to more than 150 million weekly shoppers.
That reach could help accelerate real-world crypto adoption in a way most fintech apps can’t match.
According to sources, OnePay sees crypto as more than just an added option. Instead, it views Bitcoin and Ether as core infrastructure. The company wants crypto to be a fundamental part of how its app helps users save, spend, and manage money.
This makes the move different from one-off experiments by other firms. For OnePay, crypto is now part of its long-term roadmap.
OnePay isn’t alone. Crypto’s reputation has improved since the election of President Donald Trump. Financial giants like Morgan Stanley are also entering the space. Just last month, the bank announced plans to offer retail crypto access via E-Trade.
Meanwhile, Zerohash, OnePay’s crypto partner – raised $104 million in fresh funding. Backers include Morgan Stanley and Interactive Brokers. Their goal is to integrate crypto rails into traditional finance, and OnePay fits right into that strategy.
While OnePay has not officially confirmed the launch, sources expect it to go live later this year. The company declined to comment. Zerohash also didn’t respond to press inquiries.
Still, if executed well, OnePay’s crypto play could transform it from a fast-growing fintech into a full-scale financial platform.
And with Walmart in its corner, the impact could stretch well beyond retail.
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