A new grassroots campaign is gaining momentum as thousands of Bitcoin advocates and investors rally under the banner of #BoycottJPMorgan.
Author: Sahil Thakur
25th November 2025 – A new grassroots campaign is gaining momentum across crypto circles as thousands of Bitcoin advocates and investors rally under the banner of #BoycottJPMorgan. This movement calls for mass account closures and a financial shift away from JPMorgan Chase, the largest U.S. bank by assets. It emerged in late November 2025, following claims that the bank has actively worked against Bitcoin adoption.
The campaign kicked off after a JPMorgan research note supported MSCI’s proposal to exclude companies with large Bitcoin treasuries — such as MicroStrategy (MSTR) — from major stock indexes. The timing was sensitive. MSTR shares dropped by nearly 10%, and Bitcoin briefly dipped below $90,000. Critics believe the report sought to trigger forced selling and suppress Bitcoin-linked stocks.
Other key triggers added fuel:
Together, these incidents framed JPMorgan as a legacy institution using its power to damage Bitcoin’s ecosystem while profiting from its growth.
A mix of prominent Bitcoin advocates and crypto personalities helped propel the movement:
Viral posts from anonymous accounts also contributed to the boycott’s spread. Many shared screenshots of their closed JPMorgan accounts, with memes and slogans reinforcing the message.
The campaign’s heart beats strongest on X and Reddit. The #BoycottJPMorgan hashtag trended within crypto communities, with memes, infographics, and user guides dominating timelines.
Engagement has surged. Posts related to the campaign have crossed 5 million impressions, while anecdotal reports suggest thousands of users have cut ties with the bank.
This campaign isn’t just about one bank. It’s part of a broader ideological clash between decentralized finance and traditional financial institutions.
JPMorgan has faced more than $40 billion in fines for past misconduct. Bitcoiners argue the bank lacks the moral standing to criticize or obstruct decentralized assets. The protest taps into longstanding frustration over banking discrimination against crypto users, often dubbed “Operation Chokepoint 2.0.”
In the short term, it remains unclear whether the boycott will lead to measurable account outflows or shifts in stock performance. However, it has already drawn attention to Bitcoin-friendly companies and alternative banking options.
Longer term, the movement could pressure lawmakers to protect crypto access and introduce regulations preventing debanking.
Whether or not it reaches the scale of past digital protests like #DeleteFacebook, the message is clear: Bitcoin communities are willing to push back hard when they perceive targeted attacks from legacy players.
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