Algorand to Launch “Algoland” Campaign on September 22

Campaign Mechanics

The 13-week initiative is organized around weekly quests, referral incentives, learning modules, and ecosystem events. Participants can earn points through:

• Completing on-chain actions (e.g., staking, token swaps)
• Inviting other users through verifiable referral links
• Engaging with tutorials on DeFi and asset tokenization
• Achieving usage milestones to unlock badges

All rewards and progress are tracked on-chain. Winners are selected randomly through a verifiable process.

Algorand’s Head Of Marketing Bets On Gamification

In an interview given to crypto.news, Marc Vanlerberghe, Head of Strategy and Marketing at Algorand, shared details about a new 13-week on-chain rewards campaign. The goal is simple: bring in experienced Web3 users and highlight what Algorand can do. Unlike other chains, Algorand avoids basic payouts. “We’re avoiding ‘do this transaction and get $5’ mechanics,” Vanlerberghe explained. “Those just attract farmers who move on once the rewards dry up.”

Instead, users earn points through a gamified system. These points, stored entirely on-chain, may lead to prizes. Even referrals and winner selection happen on-chain. “Our consensus uses a verifiable random function,” he said. “It’s lightweight, decentralized, and secure.”

Accessibility is another key point. “I run [a node] on a mini-PC. Anyone can do it,” Vanlerberghe noted. “That’s the ultimate proof of decentralization.”

He also stressed user experience. Transactions on Algorand are fast and reliable. “They finalize in under three seconds. They never fail, never roll back,” he said. This creates a smooth, Web2-like feel.

So why isn’t Algorand more visible? Vanlerberghe pointed to the company’s approach. “We never played the hype game,” he said. Instead, Algorand focused on building strong tech and attracting real users. Now, with this campaign, it plans to communicate more clearly and close the perception gap.

Reward Model and Participation Incentives

Rather than offering direct airdrops for isolated tasks, Algoland encourages deeper engagement:

• Grand Prize: 100,000 ALGO distributed through a verifiable on-chain lottery
• Weekly Draws: Custom experiences such as event access, collectibles, or platform perks
• Developer Incentives: $125,000 allocated to ecosystem contributors and builders
• Retroactive Grants: Community participants and project teams may receive additional funding

Points earned during the campaign translate into entries for prize draws, reinforcing the value of sustained participation.

Broader Ecosystem Alignment

This campaign forms a core part of Algorand’s broader roadmap for Q4 2025 and beyond. Recent developments include:

• Tokenization Tools: The upcoming launch of the Debt ASA MVP
• Sustainability Efforts: Introduction of Project King Safety, designed to optimize long-term fee structures
• Platform Growth: Widespread adoption of Haystack, Alpha Arcade, and 60+ hackathon projects across global cities

Campaign visibility is also rising on social media. Influencers have hosted ALGO giveaways, and official posts have received thousands of engagements, a sign of growing momentum.