World Liberty Financial (WLF), the DeFi platform affiliated with President Donald Trump, made waves on January 20 by purchasing over $100 million worth of cryptocurrencies ahead of his inauguration. The transactions reflect the platform’s strategic treasury management and alignment with Trump’s pro-crypto stance.
Significant Crypto Acquisitions
On Monday morning, WLF added 439 Wrapped Bitcoin (wBTC), valued at $47 million, to its holdings. It also acquired $47 million worth of Ethereum (ETH), $4.4 million of AAVE, $4.5 million of TRX, $4.5 million of Ethena’s ENA, and $5.5 million of Chainlink’s LINK. The transactions, conducted via decentralized exchange CoW, signal confidence in major crypto assets.
Governance Token Sales Surge
The purchases coincide with a surge in WLF’s governance token, WLFI. The protocol has sold over 85% of its 25 billion token supply, generating $1.08 billion in sales. This comes after a slow start following the token’s launch in October 2024.
Trump Family’s Deep Involvement
WLF is spearheaded by Zachary Folkman and Chase Herro, with significant public support from Trump and his family. Donald Trump holds the title of “Chief Crypto Advocate,” while Eric and Donald Jr. serve as “Web3 Ambassadors.” Barron Trump is listed as “DeFi Visionary,” underscoring the family’s hands-on involvement.
WLF stated the purchases were part of its “regular treasury management” to support operations and working capital needs. As the platform aligns with Trump’s presidency, it sets a bold tone for a potentially transformative era in U.S. crypto policy.
