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UEFA partners with Crypto.com, marking the first cryptocurrency sponsorship for the UEFA Champions League, aiming to enhance brand exposure.
Author: Tanishq Bodh
UEFA has announced Crypto.com as the official sponsor of the UEFA Champions League for the 2024–27 commercial cycle, marking a historic partnership as the first cryptocurrency partner of the prestigious club football competition.
In a groundbreaking move, UEFA has partnered with Crypto.com for the upcoming UEFA Champions League seasons, making it the first cryptocurrency platform to sponsor the tournament. This three-year agreement includes sponsorship rights for the UEFA Super Cup, UEFA Youth League, and UEFA Futsal Champions League.
Crypto.com debuted its sponsorship at the UEFA Super Cup on August 14, 2024, featuring Real Madrid and Atalanta in Warsaw, Poland.
As an official global sponsor, Crypto.com will gain extensive brand exposure through in-game perimeter LED boards, media interview backdrops, broadcast sponsorships, and exclusive on-site activation opportunities at UEFA events. Additionally, UEFA and Crypto.com plan to collaborate on creating unique experiences to enhance fan engagement during Champions League matches.
UEFA Marketing Director Guy-Laurent Epstein expressed excitement about the partnership, highlighting the potential to enhance the fan experience through innovative technologies. Crypto.com’s Chief Marketing Officer, Steven Kalifowitz, emphasized the significance of this partnership in engaging sports fans globally and furthering their mission of widespread cryptocurrency adoption.
This partnership is the latest in a series of high-profile collaborations for Crypto.com in the sports and entertainment sectors. With over 100 million users, Crypto.com has established itself as a leading global brand through partnerships with iconic events and venues, including the Crypto.com Arena in Los Angeles, Formula 1, and UFC.
The UEFA Champions League’s new 36-team league phase will kick off on September 17, 2024, following the draw on August 29 in Monaco.
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