Tether, which holds ~10.7% of stake in the Italian football club Juventus is reportedly pushing for board seat positions at the club.
Author: Sahil Thakur
7th October 2025 – Tether, the issuer behind USDT, will nominate candidates to Juventus’ board and propose governance changes, marking its boldest step yet into traditional industries.
Tether is set to present its own list of board candidates and propose governance changes at Juventus Football Club, according to a Reuters report. The crypto giant, which now holds a 10.7% stake in the Italian club, plans to table these proposals at the upcoming shareholder meeting on November 7.
The move accompanies a $129 million capital injection into the club, further cementing Tether’s growing presence in mainstream sectors.
This isn’t just another sponsorship. Tether is pushing for direct influence over governance at one of Europe’s most iconic football institutions. It’s a sign of crypto money moving beyond advertising and NFTs, toward real control.
It also comes at a pivotal time for Juventus. The club has been reeling from financial scandals, a board resignation, and major restructuring. In 2022, its entire leadership stepped down over allegations of accounting fraud. Some, including ex-chair Andrea Agnelli, later accepted suspended prison sentences.
By seeking board representation now, is positioning itself as a “fixer” investor, potentially helping Juventus move past its crisis era.
The Juventus play is just one piece of a broader investment strategy that spans:
While USDT remains its flagship product with $177B in market cap, these moves signal that Tether wants to shape narrative, culture, and policy, not just power stablecoin rails.
Tether’s expansion comes amid intensifying competition in the stablecoin market. New entrants like A7A5, a ruble-backed coin now worth $500M, are gaining traction globally.
By aligning with legacy institutions like Juventus and injecting capital where it counts, Tether appears to be hedging its regulatory risk with a dose of mainstream legitimacy.
“Crypto firms aren’t just pushing money around anymore. They’re pushing into media, sport, and culture to stay relevant and harder to regulate.”
As scrutiny over stablecoins tightens, diversification might be Tether’s survival strategy.
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