Tether has submitted a €1 billion all-cash proposal to acquire a controlling stake in Juventus Football Club from Italy
Author: Chirag Sharma
December 13, 2025 In one of the most striking crossovers between crypto and global sports, Tether has submitted a binding all-cash proposal to acquire a controlling stake in Juventus Football Club. The offer, valued at approximately €1 billion, targets Exor’s 65.4 percent ownership in the Italian football giant and marks Tether’s boldest move yet beyond stablecoins and financial infrastructure.
Tether CEO Paolo Ardoino confirmed the proposal, calling it a long-term strategic investment focused on innovation, global expansion, and sustainable growth. The bid prices Juventus shares at €2.66 each, offering a premium to recent market valuations. Tether already holds an 11.5 percent minority stake in the club, making this a natural escalation toward majority ownership if negotiations succeed.
If approved by Exor and regulators, the deal could close by mid-2026, potentially reshaping both Serie A and the relationship between crypto firms and elite sports franchises.
Juventus is not just a football club. It is a global brand with more than 200 million supporters worldwide, 36 Serie A titles, and deep commercial reach across Europe, Asia, and Latin America. For Tether, this represents a rare opportunity to anchor its brand in mainstream culture far beyond crypto-native audiences.
Under CEO Paolo Ardoino, Tether has actively expanded into real-world assets, energy, media, and infrastructure. Acquiring Juventus would give a platform to experiment with blockchain-driven fan engagement, digital ticketing, tokenized loyalty programs, and next-generation merchandising tied to Web3 rails.
Tether’s balance sheet strength also matters. With over $120 billion in USDT circulation and significant profits from treasury holdings, the firm has the liquidity to fund stadium upgrades, youth development, and long-term squad investments at a time when Juventus is rebuilding after financial penalties and sporting setbacks.
For Juventus, the proposed acquisition could offer financial stability and renewed ambition. The club has faced recent turbulence including points deductions, governance scrutiny, and inconsistent European performances. A deep-pocketed owner could accelerate infrastructure investment while reducing dependence on volatile broadcast revenues.
For Serie A, the implications are broader. Italian football has struggled to keep pace with the Premier League and La Liga in commercial growth. A successful crypto-backed takeover could encourage other clubs to explore similar partnerships, potentially injecting fresh capital into the league.
However, scrutiny will be intense. UEFA, FIFA, and EU regulators are expected to closely examine ownership transparency, governance structures, and compliance frameworks, especially given Tether’s history of regulatory attention.
Tether’s Juventus bid does not exist in isolation. Crypto firms have aggressively expanded into football sponsorships and partnerships across Europe and South America.
Below is a snapshot of major active crypto-football deals shaping the landscape today:
These partnerships highlight a broader trend. Crypto is no longer experimenting with sports marketing. It is embedding itself directly into club operations, branding, and long-term strategy.
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