Strive Bitcoin holdings rise to 13,132 BTC after adding 334 BTC, making it the 10th largest corporate Bitcoin holder.
Author: Kritika Gupta
29th January 2026– Strive, the financial services firm backed by Vivek Ramaswamy, has expanded its Bitcoin treasury by acquiring 334 BTC, lifting its total holdings to 13,132 BTC valued at roughly $1.17 billion. The update, announced on January 28, 2026, pushes Strive past CleanSpark and places it as the world’s 10th largest corporate Bitcoin holder. The latest jump in Strive Bitcoin holdings follows a $225 million preferred stock raise. This also helped the firm retire most of the debt tied to its recent Semler Scientific acquisition.
High Signal Summary For A Quick Glance
Jessica Gonzales
@lil_disruptor
Strive Pays Down Debt, Adds 334 Bitcoin to Treasury Strive wiped out most of its inherited liabilities and used fresh capital to grow its Bitcoin holdings past 13,000 BTC—doubling down on balance-sheet crypto exposure as other corporates slow. https://t.co/FmEasJYKpx
05:26 AM·Jan 29, 2026
Elja
@Eljaboom
🕵️ Strive Asset Management acquires another 333 $BTC, bringing its holdings to 13,132 $BTC ($1.1B) and entering the top 10 publicly traded Bitcoin holders. https://t.co/gWMS7OhDF9
09:56 PM·Jan 28, 2026
The Bitcoin Historian
@pete_rizzo_
JUST IN: BILLIONAIRE VIVEK RAMASWAMY'S STRIVE JUST BOUGHT $30,000,000 WORTH OF #BITCOIN THEY ARE NOW THE 10th LARGEST PUBLIC COMPANY HOLDING BTC 🔥 https://t.co/m7ksKrZSAN
03:09 PM·Jan 28, 2026
Ben Werkman
@Werkman
Strive has acquired 333.89 Bitcoin at an average price of $89,851 and now holds 13,131.82 BTC as of January 28, 2026. This places @strive as the 10th largest publicly traded holder of Bitcoin. Onward. https://t.co/ycS5uRqqNh
Strive Announces Closing of Upsized & Oversubscribed Follow-On Offering of SATA Stock and Concurrent Exchange of Semler Notes - The Company used a portion of the cash proceeds from the offering of SATA Stock to retire the legacy Semler Scientific $20 million loan with Coinbase https://t.co/HO55uXOIeq
02:14 PM·Jan 28, 2026
Strive financed the latest Bitcoin acquisition using proceeds from an upsized and oversubscribed follow-on offering of its Variable Rate Series A Perpetual Preferred Stock (SATA), raising $225 million.
First, the firm used this capital to reduce liabilities inherited from its Semler Scientific acquisition by retiring $110 million, or 92%, of assumed debt. This included exchanging $90 million in convertible notes into SATA shares and fully repaying a $20 million loan from Coinbase Credit. Next, Strive used remaining funds to buy 333.89 BTC at an average price of $89,851 per Bitcoin.
Strive has built its BTC treasury at a rapid pace since first holding Bitcoin on September 2, 2025. In just over four months, it scaled from holding no BTC to over 13,000 BTC, combining direct market buys with the strategic acquisition of Semler Scientific, which contributed 5,048 BTC. Earlier in January 2026, Strive also purchased around 123 BTC at an average price of $91,561, lifting treasury levels to roughly 7,750 BTC at that time. This pace highlights how aggressively Strive Bitcoin holdings have expanded in a short timeframe.
However, market reactions to Strive’s Bitcoin strategy have been mixed. In prior announcements, Strive’s stock often fell despite the long-term treasury narrative. For example, after shareholders approved the Semler merger on January 13, 2026. Both Strive (ASST) and Semler (SMLR) shares declined, reflecting investor caution around integration risk and crypto volatility.
Key milestones related to this development
Strive starts holding Bitcoin as part of its corporate balance sheet strategy.
Strive buys ~123 BTC at an average price near $91,561, taking holdings to ~7,750 BTC pre-merger impact.
Shareholders approve the Semler Scientific merger; ASST and SMLR shares decline amid integration and volatility concerns.
The deal closes and adds 5,048 BTC to Strive’s treasury through Semler’s Bitcoin holdings.
Strive raises $225M via preferred stock (SATA), retires $110M (92%) of assumed Semler debt, and buys 333.89 BTC at ~$89,851.
Strive Bitcoin holdings reach 13,132 BTC, surpassing CleanSpark and ranking Strive as the 10th largest corporate Bitcoin holder globally.
Strive aims to retire the remaining ~$10M of Semler-related debt to further strengthen its treasury position.
Strive’s jump into the top 10 corporate Bitcoin holders highlights a deliberate treasury approach built around preferred equity rather than heavy leverage. This matters because it can expand Bitcoin exposure while limiting debt-driven balance sheet stress. Strive reports an amplification ratio of 37.2%, with 97.7% driven by preferred equity, alongside a quarter-to-date Bitcoin yield of 21.17%.
More broadly, Strive’s rise reflects institutional momentum. Public companies collectively hold roughly 1.134 million BTC, about 5.4% of total supply. Therefore, surpassing CleanSpark signals intensifying competition in corporate Bitcoin accumulation, as firms race to build BTC-heavy treasuries and position themselves alongside leaders like MicroStrategy.
Looking ahead, Strive aims to retire the remaining $10 million of Semler-related debt by April 2026, further strengthening its balance sheet. At the same time, CEO Matt Cole has emphasized continued execution in managing a Bitcoin-powered treasury, suggesting more accumulation could follow. Analysts also note demand for the preferred stock offering reportedly exceeded $600 million, meaning Strive may have room to raise additional capital and expand its BTC holdings further if market conditions remain supportive.
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