GameStop CEO teases crypto payments and says Bitcoin investment is a hedge against inflation, not a MicroStrategy clone.
Author: Akshat Thakur
July 16, 2025 — GameStop CEO Ryan Cohen hinted at future crypto payment options and described the company’s $500 million Bitcoin investment as a hedge against inflation and monetary debasement.
In a Tuesday interview with CNBC, Cohen said GameStop is exploring cryptocurrency as a payment method, particularly for trading cards and collectibles. He noted that rising hardware costs have pushed the company to focus on products with better margins and long-term appeal.
“There’s an opportunity to buy trading cards and to do so using cryptocurrency,” Cohen said. He emphasized that crypto utility beyond investing—particularly as an inflation hedge—is what drives real demand today.
Cohen added that GameStop has not committed to any particular token but is evaluating all cryptocurrencies before making a decision.
GameStop shocked investors when it disclosed a $500 million Bitcoin purchase in May. Cohen dismissed comparisons to MicroStrategy, stating the company has its own unique strategy.
“We will deploy that capital responsibly as I would my own capital,” he said. With more than $9 billion in cash and marketable securities, GameStop says it plans to seek opportunities with limited downside and strong upside potential.
Despite speculation around crypto integrations earlier this year, GameStop shares have not reacted strongly to the latest announcement. On Tuesday, GME closed down over 2% at $23.22 and saw only a slight after-hours rise to $23.29.
The stock had surged 30% ahead of the Bitcoin purchase in May but fell 22% in June following news of the expanded convertible note offering.
As Cohen continues to steer GameStop toward a more digital and asset-diversified future, crypto appears poised to play a bigger role if demand justifies it.
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