BNP Paribas To Launch Bitcoin And Ethereum ETNs This Week

Evolution of BNP Paribas’ Crypto Strategy

BNP Paribas, one of Europe’s largest banks, maintained a relatively cautious stance toward cryptocurrencies for many years. Like most traditional financial institutions, it focused primarily on blockchain research, institutional custody services, and limited trading for professional clients while avoiding direct retail crypto exposure products. The landscape began shifting rapidly after the EU’s MiCA regulation came into force and as demand for regulated crypto investment vehicles grew across Europe.

Several major banks such as Deutsche Bank and asset managers had already launched Bitcoin and Ethereum ETPs and ETNs on exchanges in Switzerland and Germany. BNP Paribas had been gradually expanding its digital asset activities, including the recent launch of a tokenized money market fund on Ethereum, setting the stage for this broader retail offering of these products in France.

BNP Paribas ETNs vs Traditional Crypto Investing

Limitations and the Road Ahead

BNP Paribas has not yet disclosed key product specifics, according to available information such as management fees, total expense ratio, whether the ETNs will be physically backed or synthetic, or the exact listing venue and trading hours on Euronext Paris.

Longer-term success will depend on liquidity, demand and expansion, sustained investor demand, and whether this launch leads to broader product expansion across other EU markets or more advanced crypto offerings from traditional banks.

What Readers Should Watch Next

• Launch confirmation: The exact date and time this week when BNP Paribas’ Bitcoin and Ethereum ETNs officially begin trading on the French market.
• Investor demand: Early trading volume, assets under management, and retail vs institutional participation in the new ETNs.
• Product performance: How closely the ETNs track Bitcoin and Ethereum prices and whether any significant premium or discount develops.
• Competitor reaction: Whether other major European banks (such as Société Générale or Deutsche Bank) announce similar crypto ETN launches in the coming weeks.