1inch & the Bruce Lee Family Company partner to foster DeFi and Web3 adoption, kicking off with the "Take crypto seriousLee" campaign.
Author: Tanishq Bodh
In a new initiative, 1inch Network has announced a long-term partnership with the Bruce Lee Family Company, aiming to elevate awareness of decentralized finance and Web3 technology. Branded with the tagline “Take crypto seriousLee,” the collaboration will begin with a promotional campaign and video to encourage a more thoughtful perception of cryptocurrency as part of the future financial landscape.
The Bruce Lee Family Company previously engaged in the Web3 space with an NFT collection in January 2022. The current partnership aligns with 1inch’s goal of driving DeFi adoption by tapping into Bruce Lee’s enduring cultural influence.
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