Who Is Iva Wisher? Prom Founder and Web3 Gaming Pioneer Explained

Iva Wisher is a co-founder of Prom, a Web3 gaming platform that evolved from Prometeus Labs into an ecosystem focused on blockchain gaming, NFT assets, and GameFi infrastructure. Prom provides tools for users to trade, rent, and manage gaming-related digital assets while developing blockchain infrastructure for the gaming ecosystem.

Wisher entered the cryptocurrency industry in 2017 and has worked across several blockchain projects. Before and alongside Prom, she was involved in the creation of Prometeus Labs and projects including Prosper, Ignite, and Stoa. Her background includes investment banking, research, business development, and crypto entrepreneurship.

Early Background and Career

Before entering crypto, Iva Wisher worked in the investment banking sector, including at VTB Capital. She began her career as an independent researcher before moving into the technology and cryptocurrency industry. Wisher has said that she entered crypto in 2017 and subsequently worked across several blockchain projects.

In early 2019, Wisher was involved in founding Prometeus Labs, a blockchain-focused company initially created to address problems surrounding decentralized data exchange. The company developed several products, including Stoa, Ignite, and Prosper, before the Prom project evolved toward the GameFi sector.

Her experience across investment banking, research, and blockchain projects helped shape her approach to building products that combine financial infrastructure with decentralized technology.

How Iva Wisher Created Prom

Iva Wisher co-founded Prom alongside Vladislavs Semjonovs. The project originated from Prometeus Labs and initially focused on decentralized data exchange before shifting toward blockchain gaming and NFT infrastructure.

The transition toward GameFi led the company to reintroduce itself as Prom. The project was designed around the growing market for blockchain gaming and the need for infrastructure that could make gaming NFTs easier to trade, rent, and use.

Prom developed into a multifunctional gaming NFT marketplace offering services around NFT trading, rentals, lending, mortgages, and other GameFi-related activities. Over time, the project also expanded its blockchain infrastructure toward its own network and zkEVM technology.

How Prom Works

Prom is a Web3 gaming ecosystem focused on NFT-based gaming assets and blockchain infrastructure. Its platform allows users to interact with gaming NFTs through trading, rentals, and other financial applications, while providing infrastructure designed to connect players, NFT owners, gaming communities, and blockchain games.

The project initially focused heavily on NFT marketplace and rental functionality. It later expanded toward blockchain infrastructure, including Prom zkEVM, an EVM-compatible Layer 2 network designed to provide more scalable and cost-efficient transactions for the ecosystem.

The PROM token is the native token of the Prom ecosystem. It is used for transaction fees and also has a role in governance, allowing token holders to participate in the Prom DAO.

Iva Wisher’s Role at Prom

As a co-founder of Prom, Iva Wisher has been involved in the project’s strategic development, product direction, and ecosystem growth. Earlier in Prom’s development, she served as its Chief Operating Officer and represented the project in discussions about its transition from Prometeus Labs toward GameFi.

Her responsibilities have included helping develop Prom’s business strategy, partnerships, and product ecosystem. Wisher has also been involved in explaining Prom’s transition toward gaming infrastructure and its broader vision for connecting blockchain technology with the gaming industry.

Why Iva Wisher Matters in Crypto

Iva Wisher is known for her work across several areas of the blockchain industry, including decentralized data, prediction markets, NFTs, and GameFi.

Her work with Prom reflects the evolution of blockchain gaming from individual NFT collections toward broader infrastructure for trading, renting, managing, and using digital gaming assets. Prom’s development also illustrates how projects can evolve their original blockchain use cases as new sectors of the crypto industry emerge.

Wisher’s background in both traditional finance and crypto has contributed to her involvement in building financial and blockchain-based applications for the Web3 gaming ecosystem.