Jacob-Horne

Jacob Horne is the co-founder and CEO of Zora Labs, a platform built to empower creators through NFTs, tokenized media, and decentralized marketplaces. Before founding Zora in 2020, he worked as a product designer and manager at Coinbase. Horne is a strong advocate for the decentralized creator economy, introducing concepts like hyperstructures—protocols designed to operate without intermediaries indefinitely.

Under his leadership, Zora has expanded from an NFT marketplace into a full ecosystem for on-chain media. He has also spearheaded Zora’s token model, which includes $POST, $CREATOR, and $ZORA, giving users different levels of ownership and participation across content, creators, and the broader platform.