Zora Expands to Solana with Launch of Real-Time Attention Markets

18th February, 2026 – Zora has officially launched its new Attention Markets on Solana. After making creator coins popular on Base in 2025, Zora is now bringing the same idea to a faster and cheaper network.

Anyone can create and trade tokens based on trending topics, memes, hashtags, or viral moments. It costs 1 SOL to launch a Trend, and trading happens at Solana speed. The same reward system is in place, and $ZORA now supports both Base and Solana. The attention economy is growing, and it is now live on Solana.

High Signal Summary For A Quick Glance

📌 Key Takeaways 👥 Who Is Impacted 📊 Implications

Zora expands from creator coins into real-time trend trading on Solana, enabling faster “attention markets.”
Creating a Trend costs 1 SOL to reduce spam; pairs can still earn rewards.
$ZORA now spans Base and Solana, increasing utility and cross-chain exposure.
2026 narrative tailwind: tokenized attention and real-time cultural bets moving on-chain.

Retail traders: Cheap, fast trading of trends and memes on Solana.
$ZORA holders: More utility and cross-chain exposure; token reacted positively on launch.
Builders: Can create Trends for 1 SOL and build SocialFi / meme tooling on top of the new primitives.
Broader market: Pushes “attention trading” forward, increasing competitive pressure on rivals like Polymarket.

🟢 Short term: Bullish for $ZORA and Solana as fresh hype and new volume drive activity.

🟡 Short term: Many newly created tokens may suffer thin liquidity and weak follow-through.

🟢 Long term: Supports strong growth in the on-chain attention economy and culture-driven markets.

🔴 Key risk: Hype cycles fade quickly—low-volume trend tokens can collapse and leave late entrants holding illiquid positions.

Zora Expands to Solana with Launch of Real-Time Attention Markets

What Led to Zora Launching “Attention Markets” on Solana?

Zora first started as an NFT marketplace on Ethereum, then shifted to Base where it introduced creator coins that let users trade tokens based on individual creators and social attention. That model became very popular in 2025, bringing high trading volume and strong price rallies for $ZORA.

Now, Zora has launched “Attention Markets” on Solana to allow trading on any trending topic, meme, or idea. The move was driven by the need for faster and cheaper transactions for small, high-frequency trades, and to stay ahead of competitors planning similar attention-based features.

Key milestones in Zora’s evolution from NFT platform to on-chain attention markets

OCT 2020

Zora founded and seed funding secured

Zora Labs raises a $2M seed round and launches as a decentralized NFT auction house on Ethereum.

2023

Protocol pivots to content asset model

Zora transitions from a traditional NFT marketplace to a “content as an asset” protocol, enabling programmable ownership of digital content.

APR 23, 2025

$ZORA token launches on Base

The native $ZORA token goes live, powering creator coins and helping catalyze the on-chain creator economy boom.

JAN 16, 2026

Expansion to Solana ecosystem

Zora becomes fully accessible on Solana via NEAR Intents, enabling faster trading and seamless cross-chain interaction.

FEB 17, 2026

Attention Markets officially launch

Zora introduces Attention Markets on Solana, allowing users to tokenize and trade real-time trends, memes, and online attention.

The Road Ahead

Zora has already hinted at rapid follow-up upgrades: cross-chain Trend mirroring between Solana and Base, developer APIs for custom dashboards, and potential oracle integrations to pull real-world events directly into Attention Markets. The team is also exploring revenue-sharing upgrades that could send a bigger slice of trading fees back to $ZORA stakers. If the 2025 creator-coin playbook repeats, we could see daily active Trends climb into the thousands within weeks, turning Zora into the default “cultural price discovery” layer for crypto Twitter, TikTok moments, and breaking news, all settled instantly on Solana. The attention economy just found its permanent home.

What Readers Should Read Next

How to Create & Trade Your First Attention Market on Solana – Step-by-step guide with screenshots (1 SOL setup, picking winners, avoiding rugs)
$ZORA Token Deep Dive 2026 – Why the dual-chain utility (Base + Solana) could be the biggest catalyst of the year + price targets
Creator Coins vs Attention Markets – Full comparison: which model actually wins in a bull market and why
Top 5 Trending Attention Markets Live Right Now – Real-time examples of what’s pumping (and why you should watch them today)

Frequently Asked Questions

What is Zora’s Attention Market?

Zora’s Attention Market is a product that lets anyone create and trade tokens tied to trending topics, memes, hashtags, or events in real time. It’s culture-based speculation around what’s going viral, not just traditional event betting.

How is this different from creator coins?

Creator coins were centered on individual people. Attention Markets expand the scope to anything capturing public attention right now, enabling broader, faster-moving markets and launching with support on Solana.

Why launch on Solana?

Solana’s high throughput and very low fees make frequent micro-trading smoother and cheaper, which is critical for fast-moving, high-volume attention-based token markets.

How do I use it?

Create a Trend for 1 SOL, create a Pair under a Trend to earn rewards, and trade the resulting tokens like any other Solana asset on a DEX.

What does this mean for $ZORA holders?

$ZORA now powers products across both Base and Solana, expanding its surface area of usage and potentially increasing utility as the ecosystem grows across chains.

What are the risks?

Most new tokens may fail. Low liquidity can amplify volatility, hype can crash quickly, and rugs or manipulation are possible. Only risk what you can afford to lose.