October 7, 2025 — Toronto-based fintech Pineapple Financial (NYSE American: PAPL) has activated its $100 million Injective Treasury, marking the first institutional treasury strategy fully anchored to a blockchain-native token. The initiative began with an open-market acquisition of 678,353 INJ tokens valued at $8.9 million, all to be staked on-chain for an estimated 12.75% annual yield—nearly double Ethereum’s rate.
Key Takeaways
- Pineapple Financial (PAPL) launches a $100 million Injective Treasury strategy.
- The company purchased $8.9 million worth of INJ tokens, staking them for 12.75% yield.
- Pineapple becomes the first publicly traded firm holding INJ on its balance sheet.
- Integration with Injective’s Layer-1 aims to tokenize $2.5B in annual mortgage operations.
TradFi Meets DeFi Through Corporate On-Chain Strategies
The Injective Treasury launch positions Pineapple at the crossroads of traditional finance and blockchain innovation. The company intends to integrate Injective’s infrastructure into its $2.5 billion mortgage operations, using tokenization to unlock real-world assets (RWAs) and improve liquidity.
Founded in 2019, Pineapple Financial disrupted the Canadian mortgage industry through AI-driven loan processing before pivoting to blockchain in 2025. Injective, a Cosmos SDK-based Layer-1, supports derivatives and RWA products, making it a natural partner for this new financial experiment.
Market Impact and Future Outlook
The announcement has driven notable market activity, with INJ prices rising 5–7% to around $13.10 and trading volume up 30%. Analysts expect Pineapple’s planned $100 million Injective Treasury deployment to add $90 million in cumulative buy pressure over the coming quarters, potentially boosting INJ’s market performance by 15–25%.
$PAPL shares climbed 4% pre-market as investors recognized the yield-generating potential of the treasury model. The integration of corporate treasury assets into decentralized staking platforms may accelerate institutional adoption, bridging traditional capital markets with DeFi through sustainable, yield-based strategies.
Tokenizing Traditional Finance
Pineapple Financial’s $100 million Injective Treasury, launched October 7, 2025, pioneers the integration of blockchain-native tokens into corporate balance sheets. By staking INJ for 12.75% yield and tokenizing $2.5 billion in mortgage operations, Pineapple bridges TradFi and DeFi, setting a precedent for institutional blockchain adoption.
