March 9, 2026 — MicroStrategy announced its 101st Bitcoin purchase, reinforcing the firm’s long standing strategy of treating Bitcoin as a core treasury asset. Executive Chairman Michael Saylor revealed the latest purchase of 3,015 BTC at an average price of about $67,700, bringing the company’s total holdings to 720,737 BTC. The accumulation, which has cost roughly $54.77 billion, continues to position MicroStrategy as the largest corporate holder of Bitcoin and underscores Saylor’s ongoing commitment to long term accumulation despite short term market volatility.
High Signal Summary For A Quick Glance
- Strategy has completed its 101st Bitcoin purchase, holding 720,737 BTC in total.
- The company’s average acquisition price is $75,985 per BTC with a total cost of $54.77B.
- At a ~$67K BTC price, the position sits about $6.3B underwater on paper.
- The latest purchase added 3,015 BTC on March 2 at an average price of $67,700.
- Bitcoin investors tracking institutional accumulation trends.
- Public market investors holding Strategy equity.
- Corporate treasuries evaluating Bitcoin reserve strategies.
- Crypto market participants watching supply concentration dynamics.
Strategy’s Long Term Bitcoin Accumulation Strategy
Strategy, led by Michael Saylor, began accumulating Bitcoin in August 2020 with an initial purchase of 21,454 BTC for $250 million at about $11,653 per coin. The company steadily expanded its holdings through equity sales and debt financing, surpassing 124,000 BTC by 2021 and continuing to buy through market cycles, including purchases such as 6,455 BTC in 2023 and 10,645 BTC in December 2025.
The 101st MicroStrategy Bitcoin purchase added 3,015 BTC for roughly $204.1 million, bringing total holdings to 720,737 BTC, about 3.4% of Bitcoin’s total supply. Strategy has spent about $54.77 billion on Bitcoin at an average price of $75,985 per coin. With BTC trading near $67,000, the position reflects an unrealized loss of about $6.3 billion, yet the firm continues buying as part of its MicroStrategy Bitcoin purchase strategy.
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Past MicroStrategy Bitcoin Purchase Milestones
Strategy began accumulating Bitcoin in August 2020 with 21,454 BTC purchased for $250 million. The firm rapidly expanded its position, including 19,452 BTC bought in February 2021 for $1.026 billion, pushing holdings to about 124,391 BTC by the end of 2021. During this period, Bitcoin surged from roughly $11,000 to nearly $69,000, while Strategy’s stock gained more than 600%, positioning the company as a major corporate BTC holder.
The strategy continued through the 2022–2023 bear market, when Bitcoin dropped below $16,000 and Strategy faced paper losses exceeding $2 billion. Instead of slowing down, the company added more BTC, including 6,455 BTC in 2023, reinforcing its long term accumulation approach. This persistence helped grow its treasury to more than 700,000 BTC, culminating in the 101st purchase that lifted total holdings to 720,737 BTC.
Timeline: Strategy’s Bitcoin Accumulation from 2020 Pivot to Ongoing Purchases
First Bitcoin treasury purchase
MicroStrategy purchases 21,454 BTC for $250 million, marking the beginning of its Bitcoin treasury strategy.
Early accumulation accelerates
An additional $50 million Bitcoin purchase expands holdings as the company commits to BTC as its primary reserve asset.
Bull market accumulation phase
Strategy adds over 53,000 BTC during the 2021 bull cycle, doubling down on the treasury conversion strategy.
Bear market stress test
Bitcoin falls near $20K, but Strategy avoids margin calls, reinforcing the durability of its leveraged accumulation model.
Only BTC sale recorded
The firm sells 704 BTC for tax optimization purposes but continues net accumulation with additional purchases.
Accumulation resumes during recovery
Strategy acquires more than 56,000 BTC as the crypto market begins recovering from the bear cycle.
Massive accumulation surge
Strategy buys nearly 150,000 BTC, pushing holdings beyond 423,000 BTC and reinforcing its position as the largest corporate Bitcoin holder.
Added to Nasdaq-100
Bitcoin-driven stock performance pushes the company into the Nasdaq-100 index.
Company rebrands to Strategy
MicroStrategy formally rebrands as Strategy, reinforcing its identity as a Bitcoin treasury company.
Digital credit instruments launched
The company introduces multi-billion-dollar credit products to fund BTC purchases and stabilize volatility.
Holdings exceed 650,000 BTC
Strategy’s treasury crosses 650K BTC, valued at nearly $60 billion at market prices.
Major multi-billion purchases
Several large acquisitions push the company toward 700,000 BTC total holdings.
100th purchase milestone
Strategy completes its 100th BTC acquisition, reaching over 717,000 BTC in reserves.
101st Bitcoin purchase
Strategy buys 3,015 BTC for $204 million, bringing holdings to 720,737 BTC (about 3.4% of the total supply).
“Second Century Begins”
Michael Saylor declares the next phase of endless Bitcoin accumulation following the 101st purchase milestone.
Continuous BTC accumulation
The company continues regular Bitcoin purchases while expanding credit instruments and targeting long-term treasury growth toward 1 million BTC.
Market Reactions to Strategy’s Bitcoin Purchases
Strategy’s major Bitcoin purchases have often influenced market sentiment and price momentum. During the 2020–2021 bull run, the firm’s initial 21,454 BTC purchase for $250 million coincided with Bitcoin rising from about $11,000 to nearly $69,000. Several purchase announcements triggered short-term 5–10% price moves, while Crypto Twitter sentiment turned strongly bullish around Michael Saylor and institutional Bitcoin adoption.
In the 2022–2023 bear market, Bitcoin dropped nearly 75% to below $16,000, yet Strategy continued buying, including 12,333 BTC in 2023. These buys sometimes sparked short term price rebounds, while sentiment shifted from concerns about leverage to admiration for the company’s long-term conviction.
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What Comes Next After the MicroStrategy Bitcoin Purchase
Strategy is expected to provide further updates during its Q1 2026 earnings call, likely scheduled between late April and early May 2026. Investors will watch closely for details on the company’s growing Bitcoin treasury, which now totals 720,737 BTC—about 3.4% of the total 21 million supply. The report may also outline funding strategies, including equity sales and digital credit products used to finance purchases such as the latest 3,015 BTC buy worth about $204 million.
Another key signal will come from future SEC Form 8-K filings, where Strategy traditionally announces new Bitcoin acquisitions. Any acceleration in purchases or changes in funding could reinforce CEO Michael Saylor’s long term accumulation thesis. However, the outlook could shift if Bitcoin falls significantly below $60,000–$50,000 levels or if rising financing costs slow the company’s ability to convert equity and debt into additional BTC.
